The Graphic Designer's Guide to Portfolio Design

Landing a job in graphic design or multimedia starts with the creation of a portfolio that showcases a student's best work. With sample portfolios, interviews with leaders in graphic design and advertising industries, and step-by-step instruction for creating professional print and digital portfolios, this book helps students successfully transition from design student to design professional. Now fully updated, it is the only guide to creating job-winning print-based and digital portfolios specifically for graphic designers.

Debbie Rose Myers, MFA, EdS, is a professor of graphic design, advertising, and web design at the Art Institute of Fort Lauderdale in Florida, where she also teaches portfolio design courses and develops curricula for graphic design and multimedia programs.

Preface vii

Acknowledgments  x

1 The Portfolio Process—Start to Finish  1

2 Planning Your Portfolio  15

3 The Traditional Portfolio:  31

The Résumé, Cover Letter, and Business Card

4 The Traditional Portfolio: 55

Design and Art Projects

5 The Digital Portfolio:  83

CD-ROMs, DVDs, and Web Sites

6 The Digital Portfolio:  111

Technical Elements

7 The Design Phase  129

8 Working with Type  151

9 Maneuvering around Your Site:  171

Navigation

10 The Web-Based Portfolio:  187

Web Page Design

11 The Web-Based Portfolio:  211

Technical Elements

12 Multimedia and Your Interface  229

13 Designer Checklists  253

14 Using Social Media to Land a Great Job  265

15 Taking Interviews and Presenting 285

Your Portfolio

Glossary 309

Bibliography  320

Index  321

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.