Green Products: Perspectives on Innovation and Adoption

Sharing successful examples of sustainable products from around the world, this book supplies in-depth analysis of key factors that affect the adoption of sustainable products. It examines five cases of green products from a business perspective and considers both technological and public-policy concerns. The text examines success stories in green production including: The transition from oil dependency to sustainability in Denmark, the revival of battery-powered electric vehicles in Japan, and sustainable tourism in the Galapagos Islands.