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Green Products: Perspectives on Innovation and Adoption

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Green Products: Perspectives on Innovation and Adoption by Neiva de Figueiredo; Joao, 9781439854655
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  • ISBN: 9781439854655 | 1439854653
  • Cover: Hardcover
  • Copyright: 7/12/2011
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Sharing successful examples of sustainable products from around the world, this book supplies in-depth analysis of key factors that affect the adoption of sustainable products. It examines five cases of green products from a business perspective and considers both technological and public-policy concerns. The text examines success stories in green production including: The transition from oil dependency to sustainability in Denmark, the revival of battery-powered electric vehicles in Japan, and sustainable tourism in the Galapagos Islands.

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