Greener Marketing

, by Charter, Martin; Polonsky, Michael Jay

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ISBN: 9781874719144 | 1874719144
Cover: Hardcover
Copyright: 7/1/1999

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Supplemental Materials

Preface	p. 7
Foreword	p. 9
Introduction	p. 11
Corporate Environmentalism and the Greening of Strategic Marketing: Implications for Marketing Theory and Practice	p. 16
Reviewing Corporate Environmental Strategy: Patterns, Positions and Predicaments for an Uncertain Future	p. 41
Rethinking Marketing: Shifting to a Greener Paradigm	p. 57
Achieving Sustainability: Five Strategies for Stimulating Out-of-the-Box Thinking Regarding Environmentally Preferable Products and Services	p. 72
Eco-Marketing 2005: Performance Sales instead of Product Sales	p. 84
Innovation of Eco-Efficient Services: Increasing the Efficiency of Products and Services	p. 95
Management of Environmental New Product Development	p. 109
Designing and Marketing Greener Products: The Hoover Case	p. 126
Eco-Innovation: Rethinking Future Business Products and Services	p. 143
Green Alliances: Environmental Groups as Strategic Bridges to Other Stakeholders	p. 164
How to Select Good Alliance Partners	p. 181
Growing Credibility through Dialogue: Experiences in Germany and the USA	p. 196
Building Environmental Credibility: From Action to Words	p. 207
Factors Affecting the Acquisition of Energy-Efficient Durable Goods	p. 224
Greening the Brand: Environmental Marketing Strategies and the American Consumer	p. 233
Environmental Performance: What is it Worth? A Case Study of 'Business-to-Business' Consumers	p. 255
Coming out of their Shell: Brent Spar	p. 276
The Body Shop International plc: The Marketing of Principles along with Products	p. 285
Greening Agroindustry in Costa Rica: A Guide to Environmental Certification	p. 300
ja!Naturlich: A Success Story	p. 316
Green Marketing of Green Places: The Tasmania Experience	p. 325
Green Strategies in Developing Economies: A South-East Asian Perspective	p. 338
The Tainting of a Green Titan: The Petroleum Authority of Thailand	p. 351
Green Power: Designing a Green Electricity Marketing Strategy	p. 362
Exploring Organisational Recycling Market Development: The Texas-Mexico Border	p. 381
Bibliography	p. 396
Biographies	p. 418
Index	p. 423
Table of Contents provided by Blackwell. All Rights Reserved.

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