Grow to Greatness

"Grow to Greatness: How to build a world-class franchise system faster" is the breakthrough roadmap that reveals the five success drivers to explosive franchise growth.This first-to-market reference guide for existing and potential franchisors has saved companies thousands of dollars in costly mistakes. Get the inside facts:-- One hundred+ case examples and checklists reveal how to do it right ... and how not to do it wrong!-- Profit from real "best practices" solutions and proven step-by-step processes-- Endorsed by franchising's top brand executives of KFC, Taco Bell, Dunkin' Donuts, Pinkberry, Molly Maids, Postnet, Checkers, AlphaGraphics, Popeye's, Cartridge World, Express Employment Professionals, the International Franchise Association ... and many more. Several books on the market detail how to initially franchise your company. "Grow to Greatness" addresses the biggest challenge: how do you successfully grow a profitable, sustainable franchise system? "Franchising is a business unto itself, and knowing how to expand and grow your concept is the key to successful franchise development," Olson comments. "Once you launch a franchise program, you are shifting from the business you formerly managed to an entirely new business. The five drivers Olson identifies in the book are essential for achieving franchising success: Total Management Commitment, Strong Franchisee Satisfaction, Compelling Franchise Program, Successful Marketing, and High Performance Development Program. Each benchmark is described in detail, supported by case studies, industry research and steps taken by franchise leaders from various industries, that enabled them to elevate their organizations to the next level. "If a reference guide like this were available when I started, I would have saved tremendous amounts of time and dollars" notes Olson. "For just $29.95 whether you're an established, emerging or potential franchisor, you can 'get it right' significantly faster."