Growing your Business: A Handbook for Ambitious Owner-Managers

Growing Your Business is designed to help owner-managers develop growth strategies for their businesses by providing frameworks, ideas, inspiration and hands-on assignments. Its contents are a distillation of the authorsa?? knowledge and experience in successfully helping hundreds of owner-managers to grow and develop their businesses and themselves over the last 20 years. Filled with case studies and examples of businesses involved with the world-renowned Business Growth and Development Programme (BGP) at Cranfield School of Management, the book covers all industry sectors and includes high-profile names such as Karan Bilimoria of Cobra Beer, Angus Thirlwell of Hotel Chocolat and Lara Morgan of Pacific Direct. As well as an ideal text for courses and modules in small business development and business growth at the undergraduate and MBA levels, this book also stands on its own as an invaluable 'workbook' that can enable any owner manager to develop their own growth strategy and take their business to the next level.