Guerrilla Music Marketing, Encore Edition : 201 More Self-Promotion Ideas, Tips and Tactics for Do-It-Yourself Artists

, by Baker, Bob

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ISBN: 9780971483835 | 0971483833
Cover: Paperback
Copyright: 2/28/2006

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Supplemental Materials

Introduction

(9)

Section 1: Independent Music Marketing Ideas and Self-Promotion Tools

Four Ways to Attract More Music Fans Faster

(6)

Seven Guerrilla Music Marketing Ideas in Action

(6)

The Power of Having a Musical Focus

(4)

Why Most Sales and Marketing Tactics Are Backwards and Ineffective

(4)

How to Beat the Major Labels at Their Own Game

(4)

Where to Find Your Best Music Marketing Ideas

(4)

Thinking Outside the Box - What Musicians Can Learn From Book Publishers

(6)

How to Create an Earthshaking Music Marketing Campaign

(5)

How to Boost Your CD and Merchandise Sales

(8)

Laziness and Greed: How to Make the Most of Them in the Music Biz

(4)

The One-Dollar Music Marketing Tool

(5)

Section 2: Online and Offline Music Publicity Tactics

Why the Media Needs You as Much as You Need Them

(5)

The Truth About Media Exposure

(6)

Unleashing Your Online Music PR Assault

(7)

27 Good Reasons to Contact the Music Media

(7)

News Release Headline Do's And Don'ts

(7)

PR Critique: How to Make Sure Your News Release Cuts the Mustard

105

(7)

Turning Good Deeds Into Powerful Music Publicity

112

(7)

Section 3: Internet Music Promotion Strategies

Four Crucial Online Music Marketing Principles

119

(8)

Eight Ways to Improve Your E-mail Music Marketing

127

(7)

Creating a Rock-Solid Music Identity Online

134

(8)

Eight Ways to Add Interactivity to Your Music Web Site

142

(8)

The Genre Resource: A Sure Way to Attract Music Fans to Your Web Site

150

(6)

Using the Internet to Create a Long-Term Music Career

156

(7)

Promoting Yourself with a Fan E-mail Newsletter

163

(13)

More Internet Music Marketing Do's, Don'ts and Resources

176

(12)

Section 4: Empowering Ideas and Mental Kick-Starts

10 Ways to `Make' This Your Best Music Year Ever

188

(5)

How Do You Define Indie Music Success?

193

(9)

The Three-Step Music Success Formula

202

(7)

How to Win Friends and Influence People in the Music Business

209

(4)

How to Get the Music Career Results You Want

213

(4)

Rage Against the Music Machine: It's Like Complaining About Gravity

217

(4)

Final Thoughts

221

(1)

Indie Music Supporters

222

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Guerrilla Music Marketing, Encore Edition : 201 More Self-Promotion Ideas, Tips and Tactics for Do-It-Yourself Artists

Table of Contents

Supplemental Materials