A Guide to Open Innovation and Crowdsourcing

"Open innovation" refers to the practice of developing business ideas not in isolation but in collaboration with customers, academia, or other firms. "Crowdsourcing" refers to the practice of outsourcing tasks to a large group of people through an open call. Both are of wide interest among business strategists and managers. This book targets business readers who want to learn how to improve innovation in their organizations. Bringing together twenty leading thinkers, commentators, and practitioners, it explains how and why to look outside one's organization to find innovative products and services, and it shows how to use those innovations to advance one's business strategy. It also explains how to overcome the practical difficulties of applying open innovation and crowdsourcing.