Handbook of Consumer Behavior, Tourism, and the Internet

"The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while pondering such questions as, ""How do I get people to visit my Web site?"" ""Is my Web site attracting the 'right' kind of e-consumers?"" and ""How do I turn browsers into buyers?"" The Handbook of Consumer Behavior, Tourism, and the Internet analyzes the latest strategies involving Internet business applications that will help you attract-and keep-online travel customers. Researchers from the United States, Europe, and Asia present the latest findings you need to make the right decisions regarding long-term e-commerce development and planning."