A Handbook of Qualitative Methodologies for Mass Communication Research

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A Handbook of Qualitative Methodologies for Mass Communication Research by Jankowski,Nicholas W., 9780415054058
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  • ISBN: 9780415054058 | 0415054052
  • Cover: Nonspecific Binding
  • Copyright: 12/13/1991

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This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.
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