Handbook of Sports and Media

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Handbook of Sports and Media by Raney, Arthur A.; Bryant, Jennings, 9780203873670
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  • ISBN: 9780203873670 | 020387367X
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  • Copyright: 4/17/2006

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This distinctive Handbook covers the breadth of sports and media scholarship. Organized into historical, institutional, spectator, and critical studies perspectives, this volume brings together the work of many researchers, defining the full scope of the subject area, including the development of sports media; production, coverage, and economics of sports media; sports media audiences; sports promotion; and race and gender issues in sports and media.
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