A practical, step-by-step guide to establishing and growing an entrepreneurial venture.
Foreword
p. vii
Introduction
p. ix
Will the Real Entrepreneur Please stand up?
p. 1
Women as Entrepreneurs
p. 11
Where Do You Go from Here?
p. 20
Is This a Good Deal?
p. 33
How to Structure the Ownership of Your Business
p. 38
An Essential Start-up Tool
p. 47
Undercapitalisation: The Recurring Nightmare
p. 55
Grow or Bust?
p. 61
To Market, To Market!
p. 67
A Matter for the Record
p. 72
What of Your Inventory?
p. 77
The People Trap
p. 81
Your Banker, Friend or Foe?
p. 91
Venture Capital, The Route to Happiness?
p. 103
Government Policy and Regulations
p. 108
Entrepreneurship and The New Environmental Order
p. 114
Utilising Your Support Systems
p. 121
The Challenge of the Future
p. 126
Curing the Illness: A Checklist for Action
p. 129
Glossary
p. 133
Bibliography
p. 137
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