Health Behavior Theory for Public Health Principles, Foundations, and Applications

SectionI Overview
Chapter1 Health Behavior in the Context of the "New" Public Health
Chapter2 How Theory Informs Health Promotion and Public Health Practice
Chapter3 The PRECEDE-PROCEED Planning Model
SectionII Conceptual and Theoretical Perspectives for Public Health Research and Practice
Chapter4 Value-Expectancy Theories
Chapter5 Models Based on Perceived Threat and Fear Appeals
Chapter6 Stage Models for Health Promotion
Chapter7 Social Cognitive Theory Applied to Health Behavior
Chapter8 Health Communication: Theory, Social Marketing, and Tailoring
Chapter9 Ecological and Structural Approaches to Improving Public Health
Chapter10 Social Network Theory
Chapter11 Diffusion of Innovations Theory
SectionIII Application to Public Health Research and Practice
Chapter12 Translating Research to Practice: Putting "What Works" to Work
Chapter13 Learning to Combine Theories: An Introduction to Intervention Mapping
Chapter14 Measurement and Design Related to Theoretically Based Health Promotion Research and Practice
Chapter15 Evaluating Theory-Based Public Health Programs: Linking Principles to Practice