SectionI Overview Chapter1 Health Behavior in the Context of the "New" Public Health Chapter2 How Theory Informs Health Promotion and Public Health Practice Chapter3 The PRECEDE-PROCEED Planning Model SectionII Conceptual and Theoretical Perspectives for Public Health Research and Practice Chapter4 Value-Expectancy Theories Chapter5 Models Based on Perceived Threat and Fear Appeals Chapter6 Stage Models for Health Promotion Chapter7 Social Cognitive Theory Applied to Health Behavior Chapter8 Health Communication: Theory, Social Marketing, and Tailoring Chapter9 Ecological and Structural Approaches to Improving Public Health Chapter10 Social Network Theory Chapter11 Diffusion of Innovations Theory SectionIII Application to Public Health Research and Practice Chapter12 Translating Research to Practice: Putting "What Works" to Work Chapter13 Learning to Combine Theories: An Introduction to Intervention Mapping Chapter14 Measurement and Design Related to Theoretically Based Health Promotion Research and Practice Chapter15 Evaluating Theory-Based Public Health Programs: Linking Principles to Practice