The authoritative guide on managing a fitness facility
Contributors
Preface
Acknowledgments
Introducing the Health and Fitness Industry
Human Resources
Recognizing the Importance of Leaders and Managers
Understanding Organizational Design
Recruiting the Best Staff for Your Facility
Training and Developing Staff
Managing Staff Performance
Compensating Your Employees
Member Recruitment, Retention, and Profitability
Marketing Your Facility
Increasing Sales
Focusing on Customer Service
Retaining Members Through Program Management
Generating Revenue Through Profit Centers
Operations and Facility Management
Understanding Financial Management
Addressing Health and Safety Issues
Maintaining Your Facility
Choosing the Right Equipment
Understanding Legal Issues
Evaluations and Future Trends
Evaluating Your Operation
Looking Toward the Future
Index
About the Editor
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