FREE SHIPPING

on all orders of $59 or more

$5 OFF your purchase of $75 or more!
Use coupon code FRIDAY in checkout.

Hey, Whipple, Squeeze This : A Guide to Creating Great Advertising

, by ;
Hey, Whipple, Squeeze This : A Guide to Creating Great Advertising by Sullivan, Luke; Bennett, Sam, 9781118101339
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9781118101339 | 1118101332
  • Cover: Paperback
  • Copyright: 3/6/2012
  • Rent Book

    (Recommended)

    $5.15
     
    Term
    Due
    Price
  • Buy Used Book

    In Stock Usually Ships in 24 Hours.

    $0.98
The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads. Creativity is still king, but this new edition contains: Important new chapters and updates that bring Whipple into the new digital world New content and examples for how to use social media and other emerging platforms Illustrate whats changing in the new world of advertising-and what isnt Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman.

You might also enjoy...



Please wait while the item is added to your bag...