The Hidden Art of Interviewing People How to

There is now a rising tide of interest in the use of Neuro Linguistic Programming (NLP) as a Qualitative Market Research technique that can outline the relationship between interviewer and interviewee. NLP looks at the structure of how our brains think and experience the world, and it sets out to examine and improve the skills people already have. The book is a straightforward guide to NLP for all market researchers involved in qualitative data collection.

Neil McPhee is a long-time qualitative researcher, who began his career in 1972. Having been told by his boss, in his first week's employment in research, to go and help out with some interviewing (of retired people, applying for old-age bus concession passes), he discovered his probable incompatibility with structure by omitting to fill out any questionnaires at all.
Some 25 years ago, Neil was introduced to new thinking at a presentation on Nonverbal Communication and Body Language. He became sold on the possible applications and the subject in general. Soon after that, Neil discovered NLP.
There was little turning back after that. You cannot unlearn something so potent and pretend that none of it existed. Since then, Neil has variously bought, run and sold his own full-service agency and worked as Qualitative Research Director for an American-owned agency. He now offers his services as a Qualitative/Ethnography Practitioner and Consultant, both in the UK and internationally.
Neil trained in NLP/Hypnotherapy with Roger Terry.

Roger Terry is a scientist with over 25 years’ experience in running and building successful businesses. Ten years ago, he founded Evolution Training with his partner Emily, and he now works with businesses and individuals, guiding them to evolve to their full potential. Previously, his career was within the utility sector, where he was responsible for new business creation and innovative business development.
An international NLP Master Trainer, hypnosis instructor and expert on human value systems, Roger leads seminars and consults with companies on executive teams in the UK, USA, Europe and the Middle East. His expertise in cultural change has helped businesses revitalise their organisations and people, bringing their cultures in line with the business strategy required to produce profit and growth.
With a talent for using Neuro-Linguistic Programming and personal development techniques, Roger has a pragmatic and practical style. His enthusiastic and forthright approach to coaching, with a focused Neuro-Linguistic Programming methodology, provides a unique intervention approach that allows a client to achieve the maximum movement in their chosen direction for minimum effort.

Foreword
Acknowledgements
About The Authors
Introduction
Taking The Brief
What's in this chapter?
The importance of the fi rst steps
Being at your best
The dance of communication
Reading the signposts
True listening
Quality questions
Eliciting values
Setting the scene - NLP frames
Checklist for taking the brief
Responding To The Brief
What's in this chapter?
What's the point of writing a proposal?
Proposal or action plan?
The power of words
Using values to enhance the action plan
Document style and construction
Thinking like the client
Action plan writing guidelines
The sample
What's in this chapter?
Recruitment
Characteristics
VAK subquotas
Recruitment approaches
Research Interviews
What's in this chapter?
Overview
How we create our reality
How does the process of fi lters and communication work?
Reframing
Envirometics
Rapport
Role
The topic guide
Handling individuals
Animating the group
Groups vs depths
Projective and enabling techniques
Understanding Why People Behave The Way They Do
What's in this chapter?
Understanding people
The fi ve sensory fi lters
Eye accessing cues
Primary interest or focus of attention
Global-specific: chunk size
Relational sort for decision: sameness-difference (matching-mismatching)
Motivating attention fi lters
Options-procedures
Time sort: past, present, future
Decision-making
Usage
The Analysis
What's in this chapter?
To analyse or not to analyse?
One way of working
Recording the interview
Analysis
How do we elicit this information?
Summary
Presenting Your Findings
What's in this chapter?
Putting it all together
The presentation process
Videoconferencing
Ethics, Ecology And Codes Of Practice
What's in this chapter?
What do we mean by ecology?
Manipulation
Ecology: NLP style
Ethics and qualifi cations
Codes of practice
Conversation Pieces
Glossary
References
Index
Table of Contents provided by Publisher. All Rights Reserved.

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The Hidden Art of Interviewing People How to get them to tell you the truth

Summary

Author Biography

Table of Contents

Supplemental Materials