Hidden Assets Revolutionize Your Development Program with a Volunteer-Driven Approach
, by Hodiak, Diane; Ryan, John S.Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780787953515 | 0787953512
- Cover: Paperback
- Copyright: 2/27/2001
While many nonprofits have significant volunteer resources, few know how to direct those resources strategically and systematically into their all-important development programs. Written by two fundraising experts, Hidden Assets shows you how, introducing a unique, proven formula for volunteer development that aims at enhancing fundraising, public relations, and marketing results through the strategic use of volunteers. Volunteers play a key role in a powerful new technique--affinity fundraising--that teaches step-by-step how to cultivate the donors who have the greatest affinity for an organization's work and mission. Brimming with real-life examples of how organizations have incorporated volunteers into their development programs, this hands-on guide comes with a wealth of worksheets, sample dialogues with donors, and practical tips on recruiting, retaining, and motivating volunteers.