The History of Marketing Thought

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ISBN: 9781847870018 | 1847870015
Cover: Hardcover
Copyright: 3/3/2008

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This new major work by Sage performs the vital task of collecting together those articles that have examined the history of marketing thought. It includes not only the seminal articles in the field but also those that have been forgotten, neglected and elided from the history of marketing as it has been represented to date. This major work, compiled by well-reputed researchers in the field, will ensure that material published in difficult to obtain sources is kept in circulation as well as providing academics and students with a resource that will endow them with an in-depth understanding of the development of their discipline.

Overview of Corporate Governance and Theoretical Context
Corporate Governance Theoretical Origins And Overview
Theory of the Firm
Managerial Behaviour, Agency Costs and Ownership Structure
Separation of Ownership and Control
The Modern Industrial Evolution Exit and the Failure of Internal Control Systems
Corporate Governance
Some Theory and Implications
Overview Of Corporate Governance
A Survey of Corporate Governance
Twenty-Five Years of Corporate Governance Research and Counting
International Corporate Governance
Board of Directors as an Endogenously Determined Institution
A Review of the Economic Literature
Overview Of Corporate Governance And Accounting
Corporate Governance
From Accountability to Enterprise
Corporate Governance and Accounting Systems
A Critical Perspective
The Future of Financial Reporting in Europe
Its Role in Corporate Governance
Corporate Governance And Financial Reporting Failures
Accounting in Crisis
A Story of Auditing, Accounting, Corporate Governance and Market Failures
Ethics Failures in Corporate Financial Reporting
History Repeats Itself
The Failure of Rational Choice Models in Corporate Goverance
Corporate Governance and Financial Reporting
Corporate Governance And Financial Reporting
Corporate Governance Mosaic and Financial Reporting
Corporate Governance and Disclosure Quality
The Role of Accounting and Auditing in Corporate Governance and the Development of Financial Markets around the World
What Determines Corporate Transparency
Financial Accounting Information, Organizational Complexity and Corporate Governance Systems
Do Better-Governed Australian Firms Make More Informative Disclosures?
Board Composition, Regulatory Regime and Voluntary Disclosure
Audit Committee Board of Director Characteristics and Earnings Management
Earnings Management and Corporate Governance
The Role of Board and Audit Committee
On the Association between Institutional Ownership and Aggressive Corporate Earnings Management in Australia
Institutional Stock Ownership, Accrual Management and Information Environment
An Empirical Analysis of the Relation between Board of Director Composition and Financial Statement Fraud
Corporate Governance and Accounting Scandals
Board Characteristics, Accounting Report Integrity and the Cost of Debt
Mechanisms of Governance Relevant to Financial Reporting
Corporate Governance And Audit Committees
The Incentives for Voluntary Audit Committee Formation
The Use of Audit Committees for Monitoring
Audit Committee Activity and Agency Costs
Audit Committee Composition and Auditor Reporting
Effects of Corporate Governance Experience and Financial Reporting and Auditing Knowledge
Association between Corporate Boards, Audit Committees and Management Earnings Forecasts
On the Constitution of Audit Committee Effectiveness
Audit Committee Effectiven
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The History of Marketing Thought

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Table of Contents

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