Hollywood in the Neighborhood

Hollywood in the Neighborhoodpresents a vivid new picture of how movies entered the American heartland-the thousands of smaller cities, towns, and villages far from the East and West coast film centers. Using broad range of research sources, essays from scholars including Richard Abel, Robert Allen, Kathy Fuller-Seeley, Terry Lindvall, and Greg Waller, explore in detail the social and cultural changes brought by this new form of entertainment. The contributors explore the movies as well as their impact on people in towns from Gastonia, North Carolina to Placerville, California to rural Ontario and beyond. Emphasizing the role of local exhibitors, neighborhood audiences, regional cultures, and the growing national mass media, these essays chart how motion pictures so quickly and successfully settled into old opera houses and glittering new picture palaces on Main Streets across America to become our favorite entertainment.

Introduction
Setting the Contexts
Introduction: Researching and Writing the History of Local Moviegoing	p. 3
Decentering Historical Audience Studies: A Modest Proposal	p. 20
Origins
Case Studies
The Itinerant Movie Show and the Development of the Film Industry	p. 37
Early Film Exhibition in Wilmington, North Carolina	p. 53
Building Movie Audiences in Placerville, California, 1908-1915	p. 75
Cinema Virtue, Cinema Vice: Race, Religion, and Film Exhibition in Norfolk, Virginia, 1908-1922	p. 91
Integration and Variations
Case Studies
The Movies in a "Not So Visible Place": Des Moines, Iowa, 1911-1914	p. 107
Digging the Finest Potatoes from Their Acre: Government Film Exhibition in Rural Ontario, 1917-1934	p. 130
At the Movies in the "Biggest Little City in Wisconsin"	p. 149
Maturity and Crisis in the 1930s
Case Studies
Imagining and Promoting the Small-Town Theater	p. 169
"What the Picture Did for Me": Small-Town Exhibitors' Strategies for Surviving the Great Depression	p. 186
"Something for Nothing": Bank Night and the Refashioning of the American Dream	p. 208
Looking Backward, Looking Forward
Bad Sound and Sticky Floors: An Ethnographic Look at the Symbolic Value of Historic Small-Town Movie Theaters	p. 233
Conclusion: When Theory Hits the Road	p. 250
Contributors	p. 263
Selected Bibliography	p. 267
Index	p. 271
Table of Contents provided by Ingram. All Rights Reserved.

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Hollywood in the Neighborhood

Summary

Table of Contents

Supplemental Materials