Hollywood Stardom

By integrating star studies and film industry studies, Hollywood Stardom reveals the inextricable bonds between culture and commerce in contemporary notions of film stardom. Integrates the traditions of star studies and industry studies to establish an original and innovative mode of analysis whereby the 'star image' is replaced with the 'star brand' Offers the first extensive analysis of stardom in the 'post-studio' era Combines genre, narrative, acting, and discourse analysis with aspects of marketing theory and the economic analysis of the film market Draws on an extensive body of research data not previously deployed in film scholarship A wide range of star examples are explored including George Clooney, Mel Gibson, Tom Cruise, Daniel Day-Lewis, Tom Hanks, Will Smith, and Julia Roberts

Paul McDonald is Chair of Creative Industries at the University of Nottingham. He is the author of The Star System: Hollywood’s Production of Popular Identities (2000) and Video and DVD Industries (2007), and co-editor of The Contemporary Hollywood Film Industry (2008).

List of Figures

List of Tables

Acknowledgments

Introduction

Part One: Star Business

1. The Symbolic Commerce of Hollywood Stardom

2. Star-as-Brand

3. The Extraordinary Ordinariness of Tom Hanks

Part Two: Star System

4. Post-Studio Stardom

5. Money and Talent

6. “The Will Smith Business”

Part Three: Star Performance

7. Spectacular Acts

8. Prestige Stardom and the Awards System

9. Starring Julia Roberts

10. Conclusion

Appendix: Academy Award Nominees and Winners in the Actress and Actor in a Leading Role Categories, 1990–2009

References

Index

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Summary

Author Biography

Table of Contents

Supplemental Materials