Horse Business Management Managing a Successful Yard

Horse Business Management will equip you with the knowledge to run a profitable horse business. Down-to-earth and highly readable, this book demonstrates how to apply modern business theory to create success. Essentially, it will enable you to develop your vision of excellence and the specialist skills needed to make that vision a reality. Sections include: Understanding the market Considering available assets Developing effective marketing strategies Developing effective practices in daily yard management Providing a safe and rewarding environment for all involved Recognising and providing a high quality experience for the customer Providing a solid financial returnJeremy Houghton Brown and Marcus Clinton offer you their expert advice on modern equine business techniques, sharing their wealth of practical experience, and their thorough understanding of the horse industry.Extensively revised for its fourth edition, Horse Business Management is applicable to every type of stable yard and horse business. It is equally suited for both current and prospective horse business owners and managers, and should be in the hands of every college equine student. Edit

Jeremy Houghton Brown is a lifelong horseman who has managed a variety of different yards and equine businesses. He was manager of the British National Equestrian Centre and the British Racing School, then Head of Equine Studies at Warwickshire College. Jeremy has been awarded the Fellowship of the UK's Royal Agricultural Societies in recognition of his contribution to the horse industry.
Marcus Clinton is an experienced practical horseman, yard manager, business manager and show and event organiser. He was until recently the Head of Land-Based Studies at South Staffordshire College and Chairman of the British Horse Society for Staffordshire, and is now Assistant Principal of Land-Based Industries at Northumberland College. Marcus brings to this fourth edition a rigorous updating of business techniques and new sections on customer care, marketing, safety and quality.