Hospital Turnarounds

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Acknowledgments
Introduction	p. 1
Leadership Transition and Diagnosis in a Hospital Turnaround: A Contrast in Leadership Approaches	p. 5
Public Relations and Marketing Aspects of a Turnaround	p. 27
Turnaround Strategy in a Health Care System	p. 47
A Financial Turnaround	p. 63
Managing a Turnaround: From Confusion to Consensus	p. 77
Revitalization of a Rural Hospital	p. 103
Expense Reductions and Revenue Increases in a Hospital Turnaround	p. 121
Leadership Techniques	p. 135
The Long View	p. 149
Product-Line Marketing to Increase Revenues in a Small Hospital	p. 165
The Turnaround Imperative: From Vision to Results	p. 177
Turnarounds: An Epilogue	p. 199
Index	p. 225
List of Contributors	p. 231
About the Editors	p. 235
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