Hospitality Marketing

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Hospitality Marketing by Kaser, Ken; Freeman, Jackie, 9780538432085
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  • ISBN: 9780538432085 | 053843208X
  • Cover: Paperback
  • Copyright: 10/5/2001

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Using numerous topics in the hospitality industry for examples, this book covers the entire curriculum required in introductory marketing courses including marketing concepts and functions. Discussing topics such as marketing functions and strategies in hotels, types of lodging, key players and services, and information and risk management, this book gives the reader a perspective on the future of the industry along with career opportunities.
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