How Brands Grow 2 Revised Edition Including Emerging Markets, Services, Durables, B2B and Luxury Brands

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How Brands Grow 2 Revised Edition Including Emerging Markets, Services, Durables, B2B and Luxury Brands by Romaniuk, Jenni; Sharp, Bryon, 9780190330026
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9780190330026 | 0190330023
  • Cover: Hardcover
  • Copyright: 10/31/2022

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This book will change the way you think about marketing forever.

Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing.

How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.
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