How to Manage a Successful Press Conference

Despite the ubiquity of new forms of communication technology, press conferences remain a vital way for companies to share news. One size or message does not fit all and the content showcased must be of interest to very member of the audience. This book highlights the importance of understanding the needs of those who will attend; an ever-more critical skill as stretched editorial teams mean it's increasingly difficult to lure journalists away from their desks. In the international press arena, journalists from different countries have particular needs and can react differently to the same situation. The authors teach that to ensure success, PR professionals need to take account of the event, to speakers, style, content and tone, right through to the all-important task of obtaining feedback.How to Manage a Press Conference is essential reading for PR teams working in a national or, particularly, an international environment and will enable you to cover all of your bases, from mundane issues of the basic processes, to advanced issues such as managing press expectations across borders and cultures.