How to Sell Even When You Don't Want To

Everyone likes to make money, but the act of selling can be uncomfortable and even stressful. By focusing on helping your customer rather than selling to them, you can overcome your resistance and turn a potential customer into a lifelong relationship. Even those who are timid, frightened and otherwise distressed by the prospect of selling will find these simple, time-tested methods of seasoned sales professionals easy to understand, implement, and even enjoy!

Michael McCarthy is a serial entrepreneur and instructor at Harvard Extension School. He started his first business at just 16 years old, and his first three weeks of sales financed his freshman year at New York University.Between 1994 and 2004, he was the #1 Stock Market Timer in the United States and raised $100 million in client assets with an inbound marketing referral program he developed. After a brief period of early retirement, Michael founded Budi Products in 2010, a food company designing brain-healthy gourmet snacks which was acquired in 2015.McCarthy now focuses on teaching entrepreneurship, sales, leadership, and public speaking. He developed the Leadership Sailing Program for MIT Sloan Executive Education in 2016 and is the founder of Power Speaking Coach, a Boston-based consulting firm.