How to Win Campaigns

, by
How to Win Campaigns by Rose, Chris, 9781849711937
Write a Review
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9781849711937 | 1849711933
  • Cover: Hardcover
  • Copyright: 10/31/2010

Purchase Options

  • Rent

    (Recommended)

    $100.43
    Term
    Due
    Price
    *This item is part of an exclusive publisher rental program and requires an additional convenience fee. This fee will be reflected in the shopping bag.

  • Buy New

    Usually Ships in 3-5 Business Days

    $128.57

  • eBook

    eTextBook from VitalSource Icon

    Available Instantly

    Online: 180 Days

    Downloadable: 180 Days

    *To support the delivery of the digital material to you, a digital delivery fee of $3.99 will be charged on each digital item.
    $36.96*
How to Win Campaignsis a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's key steps and tools provide models of motivation, analysis and communication structure. This fully revised and updated second edition includes the following new features: Campaign Master Planner '˘ Political Checklist '˘ Motivational Values '˘ Behaviour Change Campaigning and the Climate Issue '˘ Using Celebrities '˘ A Strategy For Values, Behaviour, Politics and Opinion '˘ Emergencies '˘ Tame and Wicked Problems Plus all new case studies on: the smoking ban, Apple computers and the Amazon.