The Hummer Myths and Consumer Culture
, by Cardenas, Elaine; Gorman, Ellen L.; Cardenas, Rene; Dillman, Joanne Clarke; Foster, Derek S.; Gorman, Ellen; Gunster, Shane; Hanson, Randel; Himberg, Julia; Long, J.Z; Lukas, Scott A.; Packer, Jeremy; Silver, Alain; Sutch, Christopher M.; Sze, Julie; Walk- ISBN: 9780739114773 | 0739114778
- Cover: Paperback
- Copyright: 3/29/2007
The Hummer: Myths and Consumer Culture is a study of the notorious automobile/sports utility vehicle. Featuring more than fifteen essays, this collection analyzes the Hummer through a wide array of disciplines, including material culture, marketing and advertising, popular culture, military technology, urban planning, and political economy. It provides a complete overview of the vehicle: production, marketing aspects, and cultural significance.