-Blair Warren, author of The Forbidden Keys to Persuasion
Joe Vitale is President of Hypnotic Marketing, Inc., a marketing consulting firm. He has been called "the Buddha of the Internet" for his combination of spirituality and marketing acumen. His articles are widely read, and his professional clients include the Red Cross, PBS, Children's Memorial Hermann Hospital, and many other small and large international businesses. His past books include There's a Customer Born Every Minute (Wiley) and the AMA Complete Guide to Small Business Advertising. Subscribe to his free newsletter at www.mrfire.com.
Author's Warning
xv
Acknowledgments
xix
Introduction
xxi
John Burton
1 It's Time to Awaken
1
2 Stop! Do This First
6
3 What Is Impossible?
8
4 A Disclaimer
10
5 A Beginning
12
6 Agatha Christie Proves Hypnotic Writing Exists
15
7 My Secret to Hypnotic Writing
18
8 You Can't Even Bribe Me to Read a Lousy Letter!
22
9 What Is Hypnotic Writing?
26
10 Hypnotic Writing: A Case Study
31
11 The Great Intimacy Secret
38
12 What's More Important than Copy?
40
13 Hypnotic Writing Controlled Study
44
14 How I Learned the Secret of Hypnotic Writing
53
15 What Is Hypnosis?
58
16 Two Ways to Cause Action
60
17 What About Your Web Site?
70
18 How Long Is Too Long?
75
19 What Every Reader Wants to Know
77
20 The Hypnotic Power of Repetition
81
21 The Inner Game of Hypnotic Writing
84
22 Imitation Sugar Is Sweet, Too!
91
23 How to Jump-Start the Muse
96
24 How to Nail Your Reader's Attention
99
25 How to Make Your Writing Walk, Talk, and Breathe
103
26 Give Me Some Meat!
109
27 A Writing Lesson from the World's Greatest Hypnotist
112
28 Electrifying Tips for Creating Breakthrough Writing
115
29 A Case against Perfection
118
30 How to Persuade Readers to Your Side
121
31 Warp Speed Editing Secrets Worth Killing For
127
32 How to Make Your Writing Sexy
133
33 How People Think
137
34 How to Create Hypnotic Stories
139
35 How to Control the "Command Center" in Your Prospect's Mind
144
36 The One Hypnotic Command That Always Works
148
37 What I Learned from The Sea Wolf
152
38 Your Turning Point Message
155
39 What Everyone Will Always Read
158
40 Your Connotation Is Showing
160
41 What Are My Secrets for Writing Hypnotic Selling Stories?
164
42 Hypnotic Blogging
166
43 Reminders as Triggers
174
44 How to Change Average Writing into Hypnotic Writing
176
45 30 Ways to Write a Hypnotic Headline
178
46 Hypnotic Openings
189
47 Hypnotic Quiz
192
48 My Three Biggest Secrets
193
49 How Much Is That Doggie in the Window?
197
50 How to Change Perception
199
51 At Last! The Joe Vitale Hypnotic Writing Formula
205
52 A New Hypnotic Copy Checklist
215
53 The Five Secret Laws of Hypnotic Persuasion
217
54 The Seven Most Hypnotic Books of All Time
219
55 The Hypnotic Writing Formula
222
56 Your Challenge
224
Appendix: Hypnotic E-Mails
225
Bibliography
246
Index
253
About Dr. Joe Vitale
261
Bonus Offer
262
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