Iceberg Philanthropy

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Iceberg Philanthropy by Green, Fraser; McDonald, Beth; van Herpt, Jose, 9781419669910
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  • ISBN: 9781419669910 | 1419669915
  • Cover: Paperback
  • Copyright: 4/23/2007

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Iceberg Philanthropy turns traditional planned giving on its head by showing fundraisers how very ordinary donors are making extraordinary gifts to charity in their wills. With a powerful synergy of major gift strategy and direct marketing tactics, Iceberg Philanthropy shows fundraisers how to extend their reach way beyond previous planned giving frontiers. A must read for any fundraiser with an imagination and a sense of humour!
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