The Ideas Book 60 Ways to Generate Ideas more Effectively

Ideas are the fuel of business – it only takes one good one to make a difference. Distilled into this single, handy-sized volume are 60 of the most useful diagrams and visual techniques, many of which are used by consultants, academics, MBA students and smart managers globally to help them think of and create great ideas. Structured into five key parts (preparing to create ideas; generating ideas; generating more ideas; judging ideas; enacting ideas), the 60 diagrams are each visually presented and then explained in an accessible manner, including tips and advice on how you can apply them to your own situations

Kevin Duncan is a business advisor, marketing expert and the author of several successful business books, including the bestselling The Diagrams Book (LID. He previously worked in the communications and advertising sector for over 25 years.