Ideas Are Free How the Idea Revolution Is Liberating People and Transforming Organizations

The fact is, because they're the ones doing the day-to-day work, front-line employees see a great many problems and opportunities that their managers don't. Drawing on extensive research and experience in more than 300 organisations around the world, Alan Robinson and Dean Schroeder show precisely how to take advantage of the virtually free, perpetually renewable resource of employee ideas. True excellence and sustainable competitive advantage - in every area, from productivity, to responsiveness, keeping costs low, quality, and service delivery - is only possible with the attention to detail that comes from getting and implementing a large number of ideas from employees. By the bestselling author of Corporate Creativity - more than 40,000 copies sold.

Alan G. Robinson is coauthor of the bestseller Corporate Creativity and teaches at the Isenberg School of Management at the University of Massachusetts Dean M. Schroeder is currently Associate Dean and Director of Graduate Programs in Management at the College of Business Administration at Valparaiso University