Ideaspotting

By getting away from their desks and looking past demographics, busy professionals can find their next great idea. Sam Harrison's Idea Spotting shows them exactly how. This innovative book:*Offers real and unique insight into the creative process, as well as exercises to help anyone generate viable business ideas*Features an organic and attractive design--light on words and full of ideas--to spark exploration as well as appeal to busy readers*Shares creativity techniques from a seasoned business pro who's worked with major corporations, including Hallmark, the NFL, and Hasbro.Idea Spotting will train business people to step outside of their daily routine in order to find the next great idea.