Image of Heritage. Changing Perception, Permanent Responsibilities : Proceedings of the International Conference of the ICOMOS International Scientific Committee for the Theory and the Philosophy of Conservation and Restoration. 6-8 March 2009 Florence, Italy

TABLE OF CONTENTS: Andrzej Tomaszewski, The mutual relationships between man and monument through history; Wilfried Lipp, Imago - Image - Imagine: sketches for a mind map; Boguslaw Szmygin, The historic towns in the process of development of tourism; Paolo Del Bianco, Cultural heritage for intercultural dialogue with Life beyond Tourism. SESSION 1: Masahiro Onuma, The worth of maturity in the living properties - Enzo Bentivoglio, Territory, sites and museum: from the discovery of Etruria by Francesco Inghirami to D.H. Lawrence's - Patrizia Falzone, Changing approaches in dealing with Cultural property in the past Phisical and - intellectual. The case of Genoa and its cultural heritage - Peter Burman, Conservation and creativity - Irmela Spelsberg, Mignon was right: Goethe's Stay in Italy 1786-1788 - SimonettaValtieri, A hundred years from Futurism. Fruition of the car patrimony - Joerg Haspel, Where is the Berlin Wall? From a hated heritage to a missed monument - Additional Contributions SESSION 2 Michal Firestone, The lexus and the olive tree: cultural diversity in historic cities - Francesco Civita, The indivisible relation between tangible and intangible cultural heritage - Michael S. Falser, The Bamiyan Buddhas, performative iconoclasm and the image of heritage - Svitlana Smolenska, Mind Manipulation by mass-media using city images in newspapers - Maria Isabella Amirante, Caterina Frettoloso, Choosing, visiting and understanding archaeological heritage: multimedia technologies for cultural tourism - Josef Stulc, The So-called Synthetic Method of Architectural Conservation. The Response of Czech Conservators to the Militant Modern Movement of the Thirties - Markus Pescoller, Restoration and the narrative of tourism - Additional Contributions SESSION 3 Sue Millar, Engaging cultural tourists: moving towards a new philosophy of conservation management at iconic cultural heritage sites in the context of sustainable development and mass tourism - Nuhad Abdallah, Archaeology, Urban sites and Cultural Diversity: A Gateway of Mass Tourism to Syria - Andrew Sneddon, Water Buffalo and Coach Tours: Mass Tourism and Traditional Life at Angkor, Cambodia - Carlo Francini, Sustainable Tourism and Historic Center of Florence UNESCO Management Plan - Rosa Anna Genovese, Management of heritage and culture of tourism - Marc Laenen, Strategic action plans for substantive heritage tourism in Limburg - Additional Contributions SESSION 4 Hans Christie Bjoennes, Building Memory of Heritage in Multicultural Societies - Lucille Karen Malilong Isberto, Instilling pride of place: The Heritage Caravan in Cebu, Philippines - Manlio Montuori, Being passed on to future generations: the instances of Ponte a Santa Trinita in Florence and the Genbaku Dome in Hiroshima for the conservation of architectural heritage at risk - Tatiana Kirova, From passive protection to sustainable development: a shared yet not always fully achieved objective - Ojars Sparitis, Architectura et Ars Sacra Christiana after WW II in the globalised World - Roel De Ridder, Building another future for neo-Gothic churches in Flanders - Weclawowicz-Gyurkovich, The phenomenon of the latest architecture in tourism.