Imagination Challenge, The: Strategic

An engaging, inspiring, and thought-provoking guide to help open your company's eyes to unseen opportunities.

CHAPTER 1 What if Your Mirror Could Speak?

1

How Did You Get Here?

2

Why Imagination?

9

The Imagination Challenge

18

Interpreting the Signals

20

Why We Need to Unlearn

23

Mapping Possibility

25

Engineering Possibility

27

Points of Departure

29

Big Questions

30

CHAPTER 2 The Flop to the Top

31

Dick Fosbury

32

What Is Your Foam?

35

CHAPTER 3 Imagination and Possibility

37

Why Creativity Is Not Enough

38

Users: The New Innovators

39

Creating Breakthrough Innovations

40

The New Value Chain

40

Seeing Possibility in Imagination

47

The Division Between Work and Play

56

Imagination, Play, and Possibility

60

CHAPTER 4 Unlearning

61

Barriers to Imagination

62

Changing the Workplace

62

Learning To Unlearn

63

Changing Education

66

Lifelong Kindergarten

69

CHAPTER 5 Getting Serious About Play

79

How the Information Age Relies on Play

80

Tools, Toys, and ToolToys

81

Just Playing Around

82

Playing the Game

83

The Conditions for Possibility

84

CHAPTER 6 Transformed by Imagination

87

The Imaginative Pursuit of Unorthodox Questions

88

Questions and Answers

90

Managing the Imaginative Team

95

CHAPTER 7 Strategic Imagination and Creativity

97

Seeking Out Signals

98

Strategic Creativity and the Behavior Modes

101

The Temporary Play Space as Platform for Possibility

110

Frames of Inquiry and the Behavior Modes

112

The Key Opportunity for Strategic Creativity

116

CHAPTER 8 Emerging Signals

119

Opportunities in Plain Sight

120

Signals in Latent Needs

120

Signals and the Corporation

123

Signals and Predictions

128

Disruptions as Signals

131

No Weak Signals

133

CHAPTER 9 Engineering Possibility

137

Unfolding Signals: Transformative Opportunities in a Changing Market

138

CHAPTER 10 Unfolding Signal Maps

151

A Brief Interlude in What, Why, How, and the Human Condition

152

Strategic Questions

154

Retrieval and Emergence Mapping 1: The Camera

158

Retrieval and Emergence Mapping 2: Organized Sports

163

CHAPTER 11 A Workbook for Strategic Creativity

167

Toward a New Ecology of Learning, Imagination, and Innovation

169

The Strategic Imagination Circle

171

CHAPTER 12 The Method in Action: Dataspace

183

Dataspace as a Field of Opportunity

184

Strategic Innovation Opportunities in Dataspace

186

Points of Departure for Dataspace

194

Future Scenarios in the Temporary Play Space

196

CHAPTER 13 Duality in Dataspace

203

The Dual Life

204

Imagination and the Virtual World

205

Tactical Agents of Duality in Dataspace

212

Points of Departure for Duality in Dataspace

213

Future Scenarios

214

CHAPTER 14 Imaginative Application

221

Finding a New Enemy

222

Is All Innovation Beneficial?

223

Identifying Progress

228

Competitive Time Travel

231

CHAPTER 15 Notes on the Future

239

A Great Future in Data

240

A New Capability

242

A New Type of Leader

243

Bibliography

245

Index

251

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Imagination Challenge, The: Strategic Foresight and Innovation in the Global Economy

Summary

Table of Contents

Supplemental Materials