Imaging in Advertising : Verbal and Visual Codes of Commerce

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Imaging in Advertising : Verbal and Visual Codes of Commerce by Johnson, Fern L., 9780203928646
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  • ISBN: 9780203928646 | 0203928644
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  • Copyright: 12/11/2007

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Through a series of case studies, Fern L. Johnson examines how verbal and visual images produce meaning, exploring advertisements for cigarettes, alcohol, and cosmetics.
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