Indian Business Case Studies Volume VIII

Srilatha Palekar, Assistant Professor, ASM Institute of Business Management & Research, Pune,Arun Pardhi, Professor, ASM Institute of Business Management & Research, Pune,Sunanda Jindal, Assistant Professor, ASM Institute of Business Management & Research, Pune

Dr. Srilatha Palekar is Asssistant Professor, ASM Institute of Business Management & Research, Pune. She has academic experience of more than ten years. She specializes in finance.


Dr. Arun Pardhi is Professor, ASM Institute of Business Management & Research, Pune. He holds a PhD in Human Resource Management. Dr. Pardhi has more than thirty years of experience in the industry and the academy. He has published thirty research papers in national and international journals.

Dr. Sunanda Jindal is Asssistant Professor, ASM Institute of Business Management & Research, Pune. She holds a PhD in Marketing Management from Choudhary Charan Singh University, Meerut. She has thirteen years of academic experience and teaches Marketing Management, Consumer Behaviour, Sales and
Distribution Management, and Services Marketing.