Indian Media

The very rapid growth in the Indian media industries and the vibrancy of India&'s popular culture are making a working understanding of the Indian scene a prerequisite for any serious study of media in the 21st century. Similarly, as one of the largest and most influential emerging economies in the world today, India plays a crucial role in any serious discussion of social and economic change taking place at the global level. As new commercial and political alignments take shape in the face of new global circumstances, thinkers and decision makers are inexorably drawn towards the reality of a new India being forged in the technological and cultural flux of global media flows. As an innovative interdisciplinary approach to the complex field of Indian media and society, this book combines a rich empirical account with critical analysis designed to engender informed debate amongst students, academics and other researchers. For all these imperatives, and for all these readers, a serious critical exploration of the role being played by the media in the India-Globalisation nexus is an intellectual journey that needs to be taken.

Adrian Athique is Senior Lecturer in Screen and Media at the University of Waikato.