Indian Media Economy Vol I - Industrial Dynamics and Cultural Adaptation; Vol II - Market Dynamics and Social Transactions

Volume 1: Industrial Dynamics and Cultural Adaptation illustrates the distinctive industrial dynamics of India's media economy, tracking the deeply embedded cultural, political, and economic forces that determine its everyday operation. The selection of essays serves to demonstrate the unique patterns of development and the complex field of exchanges that have constituted India's media economy.

Volume 2: Market Dynamics and Social Transactions provides a comprehensive analysis of the interlocking markets that constitute the media economy, focusing upon its particular commodity forms, labour conditions, and spaces of consumption. Taking account of a rich set of case studies, this volume argues for the necessary consideration of multiple and interdependent markets in explicating our everyday encounters with media.

Adrian Athique, Associate Professor, Cultural Studies, Institute for Advanced Studies in the Humanities, University of Queensland,Vibodh Parthasarathi, Associate Professor, Centre for Culture Media & Governance, Jamia Millia Islamia University,SV Srinivas, Professor, School of Liberal Studies, Azim Premji University

Adrian Athique is associate professor in cultural studies at the Institute for Advanced Studies in the Humanities, The University of Queensland, Brisbane, Australia.

Vibodh Parthasarathi is associate professor at the Centre for Culture, Media and Governance, Jamia Millia Islamia, New Delhi, India.

S.V. Srinivas is professor at the School of Liberal Studies, Azim Premji University, Bengaluru, India.

Vol I
List of Tables
Acknowledgements
List of Abbreviations
1. Media Development to Media Economy, Adrian Athique
PART I RESOURCE MOBILIZATION, Adrian Athique
2. The Guilty Secret: The Latter Career of Cinema's Illegitimacy, Ashish Rajadhyaksha
3. IPL: The Global Game Changer, Brian Stoddart
4. The Role of Off shore Financial Centres in Indian Telecoms, Douglas Hill and Adrian Athique
PART II CONSTITUTED CONTEXTS, Vibodh Parthasarathi
5. Economic Nationalism, Liberalization, and Recorded Music, Gregory D. Booth
6. Industrial Identity and Reform: The Making of Bollywood, Aswin Punathambekar
7. Between Strategic Intent and Considered Silence: Regulatory Contours of the TV Business, Vibodh Parthasarathi
PART III EMBEDDING PROCESSES, S.V. Srinivas
8. Rajinikanth and the Regional Blockbuster, S.V. Srinivas
9. The Artist as Entrepreneur: Talent, Taste, and Risk in Haryana and Bihar, Ratnakar Tripathy
10. Religion, Communication, and Political Economy in India: The Case of Gospel for Asia, Pradip Thomas
Bibliography
Index
About the Editors and Contributors
Vol II
List of Tables and Figures
Acknowledgements
List of Abbreviations
1. Market Dynamics of the Media Economy, Vibodh Parthasarathi
PART IV INTEGRATED COMMODITIES, Adrian Athique
2. Advertising Practices and the Making of Regional Newspaper Markets, Sathya Prakash Elavarthi
3. Film as Commodity: Copyright, Piracy, and Circulation, Lawrence Liang
4. Examining Digital Competencies in the Media Economy, Shishir K. Jha and Niraj Mankad
PART V LABOUR CONDITIONALITIES, Vibodh Parthasarathi
5. Professional Logics, Industrial Relations, and Indian Journalism, Scott Fitzgerald
6. Unpaid Workers and Paid News: Working Conditions of Journalists in India, Babu P. Remesh
7. Associations and Networks: Inequalities in Film and TV Production, Sunitha Chitrapu
PART VI SPACES OF CONSUMPTION, Adrian Athique
8. Modernity in Glass: Th e Environmental Conditions of Consumption, Adrian Athique and Douglas Hill
9. The Offline Media Economy: Digitally Marginalized Users of Mobile Phones, Rashmi M.
10. Aspiring Differently: Households and the Consumption of Reality Television, Tania Lewis
Bibliography
Index
About the Editors and Contributors