The Innovation Zone How Great Companies Re-Innovate for Amazing Success
, by Koulopoulos, Thomas M.Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9781857885798 | 1857885791
- Cover: Paperback
- Copyright: 6/16/2011
Innovation has become a mantra for organizations facing unprecedented market pressures and worldwide competition. But can it be taught or developed as a core competency? Are there rules for turning great ideas into breakthrough innovations that alter behavior and culture, change the company-customer relationship, and carve out a path to global business success? Profiling dozens of today's most innovative organizations, The Innovation Zone delivers a new play-book for creating a structured business model of innovation that focuses on process, not products, to generate sustainable value and competitive dominance. Book jacket.