The INSEAD-Wharton Alliance on Globalizing: Strategies for Building Successful Global Businesses

The Wharton School of the University of Pennsylvania and INSEAD are delighted to contribute to advancing scholarship and business practice through our ambitious Alliance. From its start, The Alliance was focused not only on education but also on developing the knowledge to meet the challenges of a changing global business environment. This book is the fruit of our collaboration. We are proud of the contributions this volume makes in addressing the complex challenges of globalizing business. We are especially pleased that the theme of the book corresponds precisely to our objectives as leading business schools: to create a model for delivering lifelong business education through a global knowledge network. This book is a reflection of the depth and breadth of insights from the combined faculties of two leading business schools. We would like to thank our colleagues on both sides of the Atlantic - each an expert in a specific discipline - for joining together with us to create this much broader view of global management. Book jacket.