An Integrated Approach To Communication

This volume provides an integrated overview of communication study for the student. In preparing to teach introductory graduate courses, the authors could not find a single text that provided both theoretical coverage of the broad scope of communication study, as well as a text that integrated the theory with the research. This book puts theory into research and explains how research operates within theory. To explicate the integration process, the chapter contributors-experts in their respective areas-offer samples in the form of hypothetical studies, published studies, or unpublished research, showing how theory and research are integrated in their particular fields.

Preface to the 1996 Edition	p. ix
Preface to Second Edition	p. xiii
Studying "Theory" - Doing "Research"	p. 1
Integrating Theory and Research: Starting with Questions	p. 3
Thinking about Theory	p. 13
Thinking Quantitatively	p. 30
Thinking Qualitatively: Hermeneutics in Science	p. 40
Mass Communication: Approaches and Concerns	p. 59
Mass Communication Theory and Research: Concepts and Models	p. 61
Media Gatekeeping	p. 75
The Agenda-Setting Role of the News Media	p. 90
Cultivation Analysis: Research and Practice	p. 106
Theories and Methods in Knowledge Gap Research	p. 122
Uses and Gratifications	p. 137
Spiral of Silence: Communication and Public Opinion as Social Control	p. 153
International Communication	p. 169
Violence and Sex in the Media	p. 181
Social Science Theories of Traditional and Internet Advertising	p. 198
Human Communication Approaches and Concerns	p. 221
Human Communication Theory and Research: Traditions and Models	p. 223
The Rhetorical Perspective: Doing, Being, Shaping, and Seeing	p. 232
Persuasion	p. 245
Interpersonal Communication	p. 260
Modeling Cultures: Toward Grounded Paradigms in Organizations and Mass Culture	p. 280
Intercultural Communication	p. 299
Intrapersonal Communication and Imagined Interactions	p. 323
Nonverbal Communication	p. 336
Small Group Communication	p. 348
Watch Your Neighbor Watching You: Applying Concertive Control in Changing Organizational Environments	p. 370
Integrated Approaches to Communication	p. 387
Internet Communication	p. 389
Organizational Legitimacy: Lessons Learned from Financial Scandals	p. 406
Diffusion of Innovations	p. 418
Credibility	p. 435
Political Communication	p. 457
Public Relations and Integrated Communication	p. 473
Health Communication	p. 489
Feminist Theory and Research	p. 504
Communication Ethics	p. 523
Future of Theory and Research in Communication	p. 539
Communication Theory and Research: The Quest for Increased Credibility in the Social Sciences	p. 541
The Future of Communication Theory and Research	p. 546
Contributors	p. 553
Index	p. 561
Table of Contents provided by Ingram. All Rights Reserved.

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An Integrated Approach To Communication Theory and Research

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