Integrity Is All You've Got : And Seven Other

An advertising hall-of-famer and business legend reveals the secrets of his successBest known for conceiving the idea of outdoor advertising, Karl Eller embodies the spirit of American entrepreneurship at its finest.Integrity Is All You've Gotis the chronicle of a singular life in business and all its "chills, thrills, deals, risks, gambles, crash landings, and miraculous recoveries." Readers get: A first behind-the-scenes look at the life of a business legend Powerful lessons that managers and entrepreneurs can apply Eller's guiding principles for racking up successes and recovering from "crash landings" that center on the critical importance of integrity

Karl Eller is chairman and CEO of The Eller Company.

A call and a calling	p. 1
Profit from failure	p. 17
Love selling and sell what you love	p. 35
Creativity is seeing what others don't	p. 53
In a good deal, everyone wins	p. 65
Integrity is your only collateral	p. 89
Opportunity is for optimists	p. 105
Connections make your business	p. 121
The more you give, the richer you are	p. 143
Afterword : the last word	p. 151
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Integrity Is All You've Got : And Seven Other Lessons of the Entrepreneurial Life

Summary

Author Biography

Table of Contents

Supplemental Materials