Interactive Marketplace :

Most ecommerce experts agree that “click-and-buy” shopping cart sites are fast becoming a thing of the past. Soon, the only ebusinesses that will matter will be those which allow customers to custom design the products they buy.

Acknowledgments

ix

Introduction

1

(14)

The Rise of Interactivity

15

(22)

Being Controlled

37

(30)

One-to-One Marketing, One-to-One Service

67

(36)

Mass Customization: All Products One of a Kind

103

(28)

Everything Is a Commodity; Nothing Is a Commodity

131

(26)

Delivering the Whole Product

157

(32)

The Death of Competition as We Know It

189

(22)

The Vortex Effect

211

(20)

Community Is the End Game

231

(6)

Index

237

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Interactive Marketplace : Business-to-Business Strategies for Delivering

Summary

Table of Contents

Supplemental Materials