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- ISBN: 9780415213172 | 0415213177
- Cover: Hardcover
- Copyright: 10/19/2000
Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed resource in current state-of-the-art research and conceptual development in internal marketing. Comprised of new theoretical and empirical work, this book also features case studies covering a wide range of sector and industry applications. Key themes and issues explored are the social model of marketing; human resource management perspective; marketing and service management; quality management; organizational development; corporate identity, image, and reputation; and corporate communication.