International Business : An Integrated Approach
, by Wild, John J.- ISBN: 9780138621865 | 0138621861
- Cover: Hardcover
- Copyright: 8/1/1999
This text uses a cross-functional, integrated approach to describe the role played by each business function in international business. It presents examples from a non-North American viewpoint, giving students a global perspective. Available with GLOBE (CD-ROM with electronic Atlas and exercises).