International Business Scholarship

, by Boddewyn, Jean J.

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ISBN: 9780762314706 | 0762314702
Cover: Hardcover
Copyright: 6/30/2008

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List of Contributors	p. ix
Preface	p. xi
Introduction	p. 1
History of the AIB Fellows: 1975-2008	p. 15
International Business History: An AIB Tradition	p. 97
Functional and Theoretical Outlooks
International Business and Finance Scholarship	p. 115
Reassessing Global Marketing Strategy	p. 139
Internalization Theory and Its Impact on the Field of International Business	p. 155
Research Approaches, Analyses and Outlooks
The Internationalization of Multinationals	p. 177
Obstacles to Globalization: A Research Agenda	p. 203
Rigor in International Business Research: A Review and Methodological Recommendations	p. 229
New Directions in International-Business Research: A Personal Viewpoint	p. 247
Global Sourcing Strategy and Performance: A "Fit" Versus "Balance" Perspective	p. 259
A Historical Examination of the Evolution of International Advertising Standardization/Adaptation Thought	p. 279
Creating Insight: The Imperative for Research in International Business	p. 295
Simulation as Virtual Reality in International-Business Education	p. 309
Intellectual Itineraries, Manifestos and Outlooks
International-Business Scholarship: Contributing to a Broader Definition of Success	p. 327
Interorganizational Cooperation and Our Manifest Destiny: An Evolutionary Perspective	p. 339
The Development of International-Management Knowledge in the German-Speaking Countries	p. 365
The Race Between the Forces Leading to a First or Last Global Civilization	p. 393
Author Index	p. 401
Subject Index	p. 411
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