International Business Update 2000

INTERNATIONAL BUSINESS, 7th Edition presents an up-to-date and complete exploration of international business issues and practice. The author's experience as both practitioners and academics brings a balanced and seasoned voice to the text. The text is built upon a strong foundation of theory and includes current examples, cases and insights showing how global businesses apply these concepts. The text examines the role and impact of culture and also includes numerous current world maps, helping learners develop and refine a global perspective.

Michael R. Czinkota is on the faculty of marketing and international business of the Graduate School and the Robert Emmett McDonough School of Business at Georgetown University Ilkka A. Ronkainen is a member of the faculty of marketing and international business at the School of Business Administration at Georgetown University Michael H. Moffett is currently Associate Professor of Finance and International Business at the American Graduate School of International Management (Thunderbird)