Michael R. Czinkota is on the faculty of marketing and international business of the Graduate School and the Robert Emmett McDonough School of Business at Georgetown University Ilkka A. Ronkainen is a member of the faculty of marketing and international business at the School of Business Administration at Georgetown University Michael H. Moffett is currently Associate Professor of Finance and International Business at the American Graduate School of International Management (Thunderbird)
Preface
vii
PART 1 The Impact of International Business
1
(114)
The International Business Imperative
2
(28)
Culture and International Business
30
(31)
National Trade and Investment Policies
61
(29)
Politics and Laws
90
(25)
PART 2 Theoretical Foundations
115
(48)
The Theory of International Trade and Investment
116
(27)
The International Economic Activity of the Nation: The Balance of Payments
143
(20)
PART 3 The International Business Environment
163
(80)
International Financial Markets
164
(29)
Economic Integration
193
(30)
Market Transitions
223
(20)
PART 4 International Business Preparation and Market Entry
243
(86)
International Business Research
244
(31)
International Business Entry and Expansion
275
(29)
Strategic Planning in International Business
304
(25)
PART 5 International Business Strategy and Operations
329
(232)
International Marketing
330
(36)
International Services
366
(21)
International Logistics and Supply-Chain Management
387
(31)
Multinational Financial Management
418
(33)
International Accounting and Taxation
451
(23)
International Human Resource Management
474
(29)
Organization, Implementation, and Control of International Operations
503
(29)
The Future
532
(29)
CASES
561
(120)
Glossary
643
(11)
Credits
654
(1)
Name Index
655
(7)
Subject Index
662
(19)
UPDATE 2003
681
What is included with this book?
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.
Please wait while the item is added to your bag...
×
Digital License
You are licensing a digital product for a set duration. Durations are set forth in the product description,
with "Lifetime" typically meaning five (5) years of online access and permanent download to a supported device. All licenses are non-transferable.